> _
I handle the technical side of your Shopify store so you can stay focused on growth, product & customers.
Run Your Business, Not Your Website.
You're losing hours every week to broken themes and never-ending technical issues. Stop babysitting your store.
Hand over the keys. I’ve spent 6+ years working across the Shopify ecosystem making stores run smoothly so you can get back to growing the business.
Full Ecommerce Site Builds
High-performing Shopify stores engineered to sell, not just look pretty.
- Custom Themes: Built for maximum conversion and zero bloat.
- Built to Scale: Solid architecture that handles your growth without breaking.
- Seamless Integrations: Your existing tools, wired up and working flawlessly.
The Bottom Line: Stop playing web developer. I build complete storefronts that pay for themselves through increased sales and zero headaches.
Custom App Solutions
Bespoke software that eliminates bottlenecks and automates the grunt work.
- Custom Apps: Tailored solutions for problems off-the-shelf apps can't fix.
- Tech Stack Harmony: API integrations that finally make your tools talk to each other.
- Backend Automation: Eliminate manual data entry and human error.
The Bottom Line: Stop doing robot work. I build the custom backend systems your competitors wish they had.
Data Driven Marketing
Automated systems that turn raw data into predictable revenue.
- Ad Optimization: Meta & Google campaigns managed for maximum ROI.
- Automated Retention: Klaviyo email & SMS flows that drive sales on autopilot.
- Funnel Optimization: A/B testing to plug leaks and boost conversions.
The Bottom Line: Stop guessing. I don't just track numbers—I build marketing engines that scale your profit automatically.
Client Testimonials
Hear from brands that have worked with Misback Consulting to grow their e-commerce businesses.
Working with Will has been seamless. He quickly understands the purpose behind every project and consistently guides us to the best solution. He feels like an extension of our team — someone who genuinely cares about the outcome. Every update to our Shopify store has been a positive one, whether it's fixing glitches, polishing the design, or handling technical upgrades. If you want a real, professional, no-BS developer who gets the job done, Will is your guy.
Alma Bastani
Director of Growth , Repurpose
Working with Will has been a game-changer for us. He consistently identifies core problems that others miss, brings solutions with real strategic value, and executes at a level that makes him feel like an essential part of our team. His insights on CRO, ads, and overall brand direction have been dead-on, and he's helped us navigate one of the hardest periods our industry has seen. I trust him completely—he delivers.
David Young
President , Warehouse Guitar Speakers , All-Pedal Electronics