Brands that trust me with their stores
AI That Actually Works Inside Your Store.
Most AI "solutions" are demos dressed up as products. I build integrations that plug directly into your Shopify operations -- tested, monitored, and designed to not break things at 2am on Black Friday.
AI Strategy & Integration Architecture
You know you need AI but don't know where to start. I audit your operations, identify the highest-ROI integration points, and build a roadmap that doesn't blow up your store.
- Full operational audit to find where AI creates real leverage -- not where it sounds impressive
- Prioritized integration roadmap ranked by revenue impact, implementation risk, and time-to-value
- Data protection and compliance review so your customer information stays locked down
The brands winning with AI didn't start by buying tools. They started with a plan. That's what this is.
AI-Powered Automation
Custom AI workflows that replace manual, repetitive tasks -- order processing, customer tagging, inventory decisions, support triage. Your team stops doing busywork, your store runs leaner.
- Intelligent order routing, tagging, and fulfillment logic that runs without human intervention
- Customer segmentation and lifecycle automation powered by AI pattern recognition
- Monitoring and fallback systems so automation degrades gracefully, never catastrophically
Every hour your team spends on work a machine should be doing is margin you're lighting on fire.
Custom AI App Development
When off-the-shelf AI apps don't cut it, I build purpose-built tools -- custom Shopify apps powered by Claude, GPT, or other models, tailored to your exact operational needs.
- Custom Shopify apps with AI at the core -- product recommendations, dynamic pricing, content generation
- Secure API integrations connecting your store to AI services without exposing sensitive data
- Built for production: rate limiting, error handling, and observability from day one
Off-the-shelf AI apps serve everyone. Custom apps serve you. That's the difference between a feature and an advantage.
Results Speak. Here's What Clients Say.
Long-term partnerships built on trust, execution, and outcomes that compound.
"Working with Will has been seamless. He quickly understands the purpose behind every project and consistently guides us to the best solution. He feels like an extension of our team -- someone who genuinely cares about the outcome. Every update to our Shopify store has been a positive one."
Alma Bastani
Director of Growth , Repurpose
"Will consistently identifies core problems that others miss, brings solutions with real strategic value, and executes at a level that makes him feel like an essential part of our team. His insights on CRO, ads, and overall brand direction have been dead-on. I trust him completely -- he delivers."
David Young
President , Warehouse Guitar Speakers & All-Pedal Electronics
Your Store Is Running on Manual Mode. It Doesn't Have To.
A 30-minute call is enough to identify where AI creates real leverage in your operations. No pitch, no pressure -- just a clear look at what automation could save you and where to start.